一、

Crawford, C. Merle. 1992.

  The Hidden Costs of Accelerated Product Development

Journal of Product Innovation Management 9 (September): 188-199.

二、

Lukas, Bryan A. 1999.

  Strategic Type, Market Orientation, and the Balance Between Adaptability and Adaptation

Journal of Business Research 45 (June): 147-156.

三、

Tauber,Edward M. 1974

  How Market-Research Discourages Major Innovation

Business Horizons 17 (June): 22-26.

谢谢!