一、

Song, Parry (1993)

R&D-marketing integration in Japanese high-technology firms: Hypotheses and empirical evidence
 

Journal of the Academy of Marketing Science，21（spring）,125-133

二、

Cooper, Kleinschmidt (1987)

New products what separates winners from losers?

Journal of Product Innovation Management, 4(September), 169-184

三、

Calatone, Benedetto(1993)

Organisational, technical and marketing antecedents for successful new product development

R&D Management, 23(4)

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