一、

Song, Weiss, Schmidt (1997)

the role of marketing in developing successful new products in south korea and taiwan

Journal of International Marketing ,5(3),47-69

二、

Song, Parry (1993)

R&D-marketing integration in Japanese high-technology firms: Hypotheses and empirical evidence
 

Journal of the Academy of Marketing Science，21（spring）,125-133

三、

Cooper, Kleinschmidt (1987)

New products what separates winners from losers?

Journal of Product Innovation Management, 4(September), 169-184

四、

Calatone, Benedetto(1993)

Organisational, technical and marketing antecedents for successful new product development

R&D Management, 23(4)

五、

Calatone, Benedetto(1988)

An Integrative Model of the New Product Development Process: An Empirical validation

Journal of Product Innovation Management, 5(September)

[此贴子已经被作者于2009-3-20 9:47:10编辑过]