跟我考试题有点像，试着瞎搭个框架啊，英文的哈？？

1 motiviation of international business
  1.1 external drivers
   1.2 internal divers
   1.3 interaction
  (reference Ellis and Williams 1996, International business strategy)

2 the business environment
  2.1 big picture issues
     2.1.1 political and ecomomic
            - major political changes
             -world business enviroment
            -trade liberalisation and trade blocs
            -services
            -home country enviornment
       2.1.2  social (lifestyle) changes
       2.1.3   technological change
       2.1.4  environment (natural)
2.2 the industry
    PEST analysis
    - political forces
    - economic forces
   - social changes
   - technological change
2.3 assessing the industry using four Cs
    - customers
    - costs
    - country
    - competition

才看到你的回复，非常谢谢啊！