【2010】Selling Science in the Age of Newton

Book 图书名称：Selling Science in the Age of Newton
Author 作者：Jeffrey R. Wigelsworth
Publisher 出版社：Ashgate
Page 页数：220
Publishing Date 出版时间：Jul 28, 2010                         
Language 语言：English
Size 大小： 6 MB
Format 格式：pdf 文字版/
ISBN:1409400751, 9781409400752
Edition: 第1版 搜索过论坛，没有该文档

"Selling Science in the Age of Newton" explores an often ignored avenue in the popularization of science. It is an investigation of how advertisements in London newspapers (from approximately 1687 to 1727) enticed consumers to purchase products relating to science: books, lecture series, and instruments. London's readers were among the first in Europe to be exposed to regular newspapers and the advertisements contained in them. This occurred just as science began to captivate the nation's imagination due, in part, to Isaac Newton's rising popularity following the publication of his Principia (1687). This unique moment allows us to see how advertising helped shape the initial public reception of science. This book fills a substantial gap in our understanding of science and the culture in which it developed by examining the medium of advertising and its function in the discourse of both early-modern science and commerce. It answers questions such as: what happens to science once it is a commodity; how are consumers tempted to purchase science amidst a sea of other commodities; how is the reading public encouraged to give social acceptance to facts of nature; and how did marketing campaigns craft newspapers readers into a source of validation for the items of science advertised? In an age where the production of scientific knowledge increasingly relied upon sales to many rather than the endorsement of a single wealthy patron, marketing was the key to success.

== Table of contents ==
n/a


== 回帖见免费下载 ==

本帖隐藏的内容

Selling Science in the Age of Newton.pdf
大小:(5.2 MB)

 马上下载

声明： 本资源仅供学术研究参考之用，发布者不负任何法律责任，敬请下载者支持购买正版。
提倡免费分享！ 我发全部免费的，分文不收 来看看 ...
你也可关注我  马上加关注