Bridging the gap between the marketer who must put text analytics to use and data analysis experts,Practical Text Analytics is an accessible guide to the many advances in text analytics. It explains the different approaches and methods, their uses, strengths, and weaknesses, in a way that is relevant to marketing professionals.  Each chapter includes illustrations and charts, hints and tips, pointers on the tools and techniques, definitions, and case studies/examples.

Consultant and researcher Steven Struhl presents the process of text analysis in ways that will help marketers clarify and organize the confusing array of methods, frame the right questions, and apply the results successfully to find meaning in any unstructured data and develop effective new marketing strategies.

Series: Marketing Science
Paperback: 272 pages
Publisher: Kogan Page; 1 edition (July 28, 2015)
Language: English
ISBN-10: 0749474017
ISBN-13: 978-0749474010
Product Dimensions: 9.2 x 6.1 x 0.6 inches
Shipping Weight: 12.8 ounces
http://www.amazon.com/Practical-Text-Analytics-Interpreting-Unstructured/dp/0749474017/ref=sr_1_1_twi_2_pap?ie=UTF8&qid=1436376294&sr=8-1&keywords=Practical+Text+Analytics%3A+Interpreting+Text+and+Unstructured+Data+for+Business+Intelligence