【作者(必填)】Andrew M. Baker, Naveen Donthu, and V. Kumar

【文题(必填)】Investigating How Word of Mouth Conversations About Brands Influence Purchase and Retransmission Intentions

【年份(必填)】2015

【全文链接或数据库名称(选填)】http://journals.ama.org/doi/abs/10.1509/jmr.14.0099