【作者(必填)】Ana Babić, Francesca Sotgiu, Kristine de Valck, and Tammo H.A. Bijmolt

【文题(必填)】The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors

【年份(必填)】2015

【全文链接或数据库名称(选填)】http://journals.ama.org/doi/abs/10.1509/jmr.14.0380