【作者(必填)】AB Rosario, F Sotgiu, K de Valck, THA Bijmolt

【文题(必填)】The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors

【年份(必填)】2016

【全文链接或数据库名称(选填)】http://journals.ama.org/doi/abs/10.1509/jmr.14.0380