Study case on the BBRRAAZZIIILLI IIAANN TTEELLEECCOOMMMMUUNNIIICCAATTIIIOONNSS
SSEECCTTOORR && kkeeyy pplllaayyeerrrss by FABIAN LUGARINI
March 12, 2009
Table of contents
¬ Brazilian regulatory framework………………...…………………………………….………..……1
¬ Sector performance…………...…………………………………..…………..…………..………….2
¬ SWOT analysis ………...………………………..…………………………………..……………...…4
¬ SWOT matrix…………...…………………………..…………………………………..………………7
¬ Telecom Americas Quantitative analysis………..........…………....….…………...............……..8
¬ CTBC Telecom Quantitative analysis.......................................................................................16
¬ Tele Norte Leste Quantitative analysis....................................................................................28
Marketing performance & SWOT analysis...................................................41
¬ Embratel Quantitative analysis.................................................................................................49
Marketing performance & SWOT analysis...............................................................60
¬ TELESP Quantitative analysis..................................................................................................68
Marketing performance & SWOT analysis.................................................................80
¬ Brasil Telecom Quantitative analysis.......................................................................................88
Marketing performance & SWOT analysis....................................................100
¬ TIM Quantitative analysis……………….........................................……………………….....….109
Marketing performance & SWOT analysis.......................................................................120
¬ Oi Quantitative analysis……..………….........................................……………………….....….128
¬ NET Quantitative analysis………………........................ ...............……………………….....….139
¬ Vivo Quantitative analysis……………….......................................……………………….....….151
Marketing performance & SWOT analysis......................................................................162