International Fragmentation
Impacts and Prospects for Manufacturing, Marketing, Economy, and Growth

Editors: Anshu Saxena Arora, Sabine Bacouel-Jentjens



Addresses the ongoing trend towards increasing international production

Presents unique case studies citing current challenges and opportunities across multiple industries

Features a mix of international contributors to speak on manufacturing issues faced by developed and developing economies  

This book addresses the increased fragmentation and internationalization of production. It explores how concurrent business transformations in manufacturing and marketing impact global and developing economies, and how supply chain initiatives and information sharing impact overall organizational performance. It further connects marketing and advertising as an important link between organizations and its partners; education as a bridge between developing and developed world economies; and growth as a long-term objective of increasing integration at the regional and global level.
Through a series of case studies, scholars across the US and France contribute chapters on the manufacturing, marketing, and internationalization of luxury fashion brands, music advertising, the growth of Amazon, and the business landscapes in India, China, Africa, and North Korea. The book provides academic libraries, international business scholars, graduate students, and policy makers with insights and opportunities that enable firms to achieve a competitive advantage in the marketplace.

Table of contents

Indian Small-Scale Manufacturing Firms: Achieving Competitive Advantage

Should the Devil Wear Prada? Analyzing Consumers’ Responses to Luxury Branding

The Influence of Culture on Leader–Member Exchange and Job Satisfaction of Subordinates: A Vietnamese Study

The Growing Economic Role of China in Africa: The Case of the Democratic Republic of Congo

Accreditation in a French Business School from the Student Perspective

Amazon Pays to Quit!

Power Tools for Gold: Doing or Not Doing Business with North Korea?

To Sell or Not to Sell? The Financial and Socio-emotional Dilemma of the Ownership Decision in the Family Business