Exploring_Public_Relations
Second edition
Ralph Tench(Professor,Leeds Metropolitan University )
Liz Yeomans( Subject Group Leader, Public Relations and Communications,Leeds Metropolitan University)
Pearson Education Limited, Second edition published 2009

The first edition of Exploring Public Relations marked
an important milestone in the way public relations has
changed and is changing. In being both very British and
very international, it marked the first significant Englishlanguage
challenge – in scope, seriousness, and publication
values – to the US public relations textbooks that had
long shaped and dominated the field across the globe.