Theory and Management of Collective Strategies in International Business
The Impact of Globalization on Japanese-German Business Collaboration in Asia

Authors: René Haak



In the wake of globalization, international management has gained importance as a decisive element behind the success of a business enterprise, however little is known about the collective strategies between two foreign firms in an overseas market. This book discusses the theory of collective international strategies and the adaptation of Japanese and German companies to the changing conditions of global competition due to third market business cooperation. The author analyses the management style of Japanese-German business cooperation in Asia on a strategic and operative level and offers advice for the success of collective strategies and shows what we can learn from Japanese-German companies in Asian markets.

Table of contents

Front Matter

Introduction

Forms of International Business: Theoretical Foundation and Characteristics

The Collective Internationalization Strategy: A Theoretical Approach

Objectives and Motivation for Collective Strategies

Success Factors for and Problems with Collective Internationalization Strategies

Implementation of Collective Internationalization Strategies

Characteristics and Motives of Japanese-German Third-Country Collaboration in East and Southeast Asia

Conflicts and Elements of Success

Conclusion

Back Matter