CONTENTS
4
5
9
19
Closing the Gap
Valuation and Investment Strategy
Improvement in Brand Awareness
1. Brand Value Improvement in US:
Efficient Marketing Activities
2. Brand Power to Improve in China;
Sub-compact Cars Competitive
3. If Stronger Brand Power Leads
to Stronger Brand Value...
Global Demand at Bottom: Rebound in 2010
1. Full-Fledged Recovery in
Global Demand Expected in 2010
Fig 1: Global automakers’ earnings outlook
Fig 2: Global automakers’ performance trends
Fig 3: Global peer valuation
Fig 4: HMC’s PER band
Fig 5: HMC’s PBR band
Fig 6: Fair values of key firms and details
Fig 7: Interbrand ranking of global automakers
Fig 8: IQS trends vs. market average
Fig 9: VDS trends vs. market average
Fig 10: Toyota’s market share trends in the US
Fig 11: HMC and Kia Motors’ global retail sales trends
Fig 12: Changes in automaker market share in the US in Jan-Mar 2009
Fig 13: Hyundai-Kia Automotive Group’s monthly market share trends in the US
Fig 14: Sales promotion programs in the US automobile market
Fig 15: Financial status of major auto financing companies in the US
Fig 16: Soul’s specifications and price compared to competing car models
Fig 17: Soul
Fig 18: Scion xB
Fig 19: Nissan Cube
Fig 20: Monthly sales of major car models in the C2 segment
Fig 21: Comparison of prices of major models in the C2 segment
Fig 22: Toyota’s share price (compared with Nikkei 225)
Fig 23: Toyota’s share price and its market share in the US
Fig 24: Changes in auto segments in China
Fig 25: 2008 sales by car type in China
Fig 26: HMC’s 2008 share in the corresponding segment
Fig 27: 2008 HMC sales mix depend heavily on C2 segment
Fig 28: Monthly sales of major models in D2 segment
Fig 29: Comparison of major models in D2 segment
Fig 30: Genesis’ monthly sales in US and market share in its segment
Fig 31: Specification and price comparison between the Genesis and competitors
Fig 32: Global retail sales trend
Fig 33: Auto sales growth by region
Fig 34: Auto demand trend in China
Fig 35: Auto demand trend in India
Fig 36: Auto demand trend in Brazil
Fig 37: Auto demand trend in Germany
Fig 38: Auto demand trend in France
Fig 39: Auto demand trend in Italy
Fig 40: Auto demand trend in the US
Fig 41: Auto demand trend in Russia
Fig 42: Government policy to boost auto demand by country
Fig 43: Global auto demand trend and outlook