先开个小店，慢慢来。。。

Suggest do the following analysis first, then decide if you are ok to invest in there:
1. Enviroment analysis (Macro analysis and market analysis)
2. Competition analysis
3. Capability and performance analysis
You will find what are your strength and weakness, Opportunities and threats; orient from the opportunities and strength of yours.
4. Segment the market
5. Determine which segment you'd better to target
6. Position your product to the segment/ target customer's heart/ mind.
7. Development appropriate marketing mix, including princing, product, promotion and right place
8. Development a plan to direct you what to do first, what to do next
9. Go, action and review and adjustment/ fine tune as required