YTM is the annualised return which takes into account the expected coupons, the face value and the price you paid. If you paid higher than face value, YTM is less than coupon rate.
In practice YTM is a function of risk. As an example, if you are buying a junk bond, you will demand a YTM that is at least as high as the yields for similarly high risk investments. But if you are buying something very safe, you will only get a YTM that is about the same as the risk-free market interest rate.