【2018】Industry Trends in Cloud Computing Book 图书名称：Industry Trends in Cloud Computing: Alternative Business-to-Business Revenue Models Author 作者： David Dempsey, Felicity Kelliher Publisher 出版社： Palgrave Macmillan Page 页数：227 Publishing Date 出版时间： 2018 Language 语言： English Size 大小： 3 MB Format 格式： pdf 文字版 ISBN: 978-3-319-63993-2, 978-3-319-63994-9 Edition:第1版
Exploring the Cloud Computing (CC) commercial landscape as it matures; this book asserts that the key ingredient in sustaining the Software as a Service (SaaS) business model is subscription renewal. Chronicling the evolution and future trajectory of the CC concept, the authors examine the new paradigm it is creating for the distribution of computer software applications among business-to-business (B2B) clients. CC enabled SaaS has been fundamentally changing the revenue expectations and business model for the application software industry, and impacting on how SaaS providers pursue, acquire and retain B2B clients. Securing SaaS subscription renewal is critical to the survival and prosperity of this business as attrition can have a significant impact on the financial viability of SaaS businesses based on this model. Focusing on the B2B client and the SaaS industry dependency on renewal subscriptions delivered through the CC channel, the primary research presented in this book seeks to examine the key drivers behind the B2B SaaS subscription renewal decision and, in doing so, to explore the recurring revenue framework for the Cloud SaaS business.
== Table of contents ==
Front Matter ....Pages i-xxviii
Introduction (David Dempsey, Felicity Kelliher)....Pages 1-8
Cloud Computing (David Dempsey, Felicity Kelliher)....Pages 9-28
Cloud Computing: The Emergence of the 5th Utility (David Dempsey, Felicity Kelliher)....Pages 29-43
Revenue Models and Pricing Strategies in the B2B SaaS Market (David Dempsey, Felicity Kelliher)....Pages 45-82
Business-to-Business Client Relationships in the Cloud Computing Software as a Service Realm (David Dempsey, Felicity Kelliher)....Pages 83-109
Recurring Revenue Model Through a Cloud Computing Channel (David Dempsey, Felicity Kelliher)....Pages 111-128
B2B Cloud Computing Software as a Service Revenue Model (David Dempsey, Felicity Kelliher)....Pages 129-138
Recurring Revenue Model in Practice (David Dempsey, Felicity Kelliher)....Pages 139-183
Recurring Revenue Model, Recommendations and Next Steps (David Dempsey, Felicity Kelliher)....Pages 185-194
Back Matter ....Pages 195-205
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