【2013】Marketing of high-technology products and innovations Book 图书名称：Marketing of high-technology products and innovations (International Version Author 作者： Mohr, Jakki; Sengupta, Sanjit; Slater, Stanley Publisher 出版社： Pearson Page 页数：547 Publishing Date 出版时间： Oct 3, 2013 Language 语言： English Size 大小： 5.36MB Format 格式： pdf 文字版 ISBN: 9781292040332, 1292040335 Edition:第3版
Provide your students with the vital information they need to successfully market high-tech products.
Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service.
The third edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.
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