Nonmarket Strategy in Business Organizations: A Global Assessment
by John A. Parnell (Author)

About the Author
John A. Parnell is the William Henry Belk Professor of Management at the University of North Carolina at Pembroke. Dr. Parnell has over 20 years of college teaching and administrative experience, serving for five years as Professor and Head of the Department of Marketing and Management at Texas A&M University-Commerce before moving to Pembroke. He served as Interim Dean of the UNCP School of Business during the 2014-15 academic year.
Dr. Parnell is the author of over 200 basic and applied research articles, published presentations, and cases.  His present research is focused on business strategy and performance, business ethics, and crisis management. Recent publications have appeared in the Journal of Business Ethics, International Journal of Organizational Analysis, Academy of Management Learning & Education, Management Decision, Journal of Management Education, the European Journal of Management, Journal of Strategy & Management, and Strategic Change. He is the author of Strategic Management: Theory and Practice (2016, Academic Media Solutions, 5e), a co-editor of Business English (2010, Higher Education Press-Beijing), and co-author of Crisis Management in the New Strategy Landscape (2013, Sage Publications, 2e). Dr. Parnell has conducted lectures and executive development workshops in a number of countries, including Egypt, Mexico, Peru and China.

About this book
This book explores nonmarket strategy (NMS) in firms by invoking economic, political and philosophical perspectives. Featuring data from the USA, the UK, India, China, Mexico and other countries, the author links NMS to economic freedom, regional development, corruption and other national factors.
Nonmarket strategy (NMS) refers to any part of a firm’s strategy that seeks to generate superior performance through means not directly associated with market activity, such as lobbying legislators, colluding with rivals to erect industry entry barriers and pursuing direct business-government partnerships. Decades ago, nonmarket factors comprised a minor, peripheral consideration in organizational strategy. Today, NMS is central to strategy development and execution. This phenomenon is driven by both corruption in emerging economies and cronyism in the developed world. Scholarly interest in NMS continues to increase and while much is known about the topic, some core questions still remain such as: Are there different drivers for and implications of proactive NMS versus defensive NMS? How do national environments influence firm decisions to pursue NMS? The data presented in the book explores many of these questions.
Providing a comprehensive, multidisciplinary analysis that includes elements of management, economics, philosophy and social sciences, this book is beneficial for scholars, practitioners, students, academics and policy makers interested in NMS.

Table of contents
1 Introduction
    The Nonmarket Strategy Nomenclature
    Contemporary Market and Nonmarket Dimensions
    Current Research on Nonmarket Strategy
    Integrating Nonmarket and Market Strategies
    The Plan for This Book
2 Nonmarket Strategy FAQ
    What Does Nonmarket Strategy (NMS) Mean to Managers?  
    What Does NMS Mean to Students in Business and Economics?  
    Why Do Nonmarket Issues Receive More Attention Today than in the Past?
    Do the Competitive Environment, the Industry, and Organizational Size Drive NMS?
    Can We Determine What a Company Is Really Doing with Regard to NMS?  
    Is There an Ethical Dimension to NMS?  
    How Does NMS Influence Firm Performance?  
    Can NMS Hurt Firm Performance?  
    How Does NMS Vary Across Nations?  
    Can and Should Firms Simply Keep Their Market and Nonmarket Strategies Separate?
    How Should Strategic Managers Approach NMS in Their Organizations?
3 Data Collection and Analysis
    The Heritage Foundation’s 2018 Index of Economic Freedom
    The Multinational Data Collection
    Assessing Data Quality
4 Nonmarket Strategy in the USA
    The Context for Business
    Nonmarket Strategy: The USA
    US Data
5 Nonmarket Strategy in the UK
    The Context for Business
    Nonmarket Strategy: The UK
    UK Data
6 Nonmarket Strategy in India
    The Context for Business
    Nonmarket Strategy: India
    India Data
7 Nonmarket Strategy in Mexico
    The Context for Business
    Rule of Law
    Government Size
    Regulatory Environment
    Market Freedom
    Nonmarket Strategy: Mexico
    Mexico Data
8 Nonmarket Strategy in Venezuela
    The Context for Business
    Rule of Law
    Government Size
    Regulatory Environment
    Market Freedom
    Nonmarket Strategy: Venezuela
    Venezuela Data
9 Nonmarket Strategy in Egypt
    The Context for Business 99
    Rule of Law
    Government Size
    Regulatory Environment
    Market Freedom
    Nonmarket Strategy: Egypt
    Egypt Data
10 Nonmarket Strategy in China
    The Context for Business
    Rule of Law
    Government Size
    Regulatory Environment
    Market Freedom
    Nonmarket Strategy: China
    China Data
11 Nonmarket Strategy in Turkey
    The Context for Business
    Rule of Law
    Government Size
    Regulatory Environment
    Market Freedom
    Nonmarket Strategy: Turkey
    Turkey Data
12 Nonmarket Strategy in Poland
    The Context for Business
    Rule of Law
    Government Size
    Regulatory Environment
    Market Freedom
    Nonmarket Strategy: Poland
    Poland Data
13 Nonmarket Strategy in Ghana
    The Context for Business
    Rule of Law
    Government Size
    Regulatory Environment
    Market Freedom
    Nonmarket Strategy: Ghana
    Ghana Data
14 Conclusion
    Context Is Critical
    Strategic Capabilities and NMS
    NMS and Performance
    Corruption, Cronyism, and Political NMS
    Ethics and Social NMS
    The Overlap Between Political and Social NMS
    Integrating Market and Nonmarket Strategies
    A Long-Term Perspective on NMS
    Global Trade as an Illustration of NMS
    Unresolved Issues and Future Research

Length: 205 pages
Publisher: Springer; 1st ed. 2019 edition (September 3, 2018)
Language: English
ISBN-10: 3319932411
ISBN-13: 978-3319932415

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