One Billion Customers: Lessons from the Front Lines of Doing Business in China

Copyright © 2005 by [size=+0]James McGregor

Reviews

Time
"His book is the best to date ... Our little nugget of wisdom on the China market for those wanting to do business there? Read this book."
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Business Week
"McGregor's volume is both colorful and cautionary, offering sound prescriptions for Westerners...Those going to seek fortunes [in China] would be well advised to bring McGregor's One Billion Customers with them."
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Barrons Best Books of 2005
"McGregor argues that the transition from the Cultural Revolution and the subsequent scramble for capitalistic wealth has scarred China and left it in desperate need of overcoming lingering barriers to growth."
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China Business Review
"In short, McGregor has written a book about doing business in China that seems destined to become a classic."
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Far East Economic Review
"Mr. McGregor cleaves to a uniquely balanced approach, tweaking both small Chinese and large foreign noses with cheerful equanimity."
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The Wall Street Journal
"Any foreigner hoping to sell China a billion of anything would be well advised to pick up a copy and read it on the plane coming over."
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Financial Times
"this book should help foreign executives avoid some of the pitfalls”
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The Washington Post
"McGregor illustrates the dangers and allure of the Chinese market”
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American Enterprise Institute
“McGregor has eloquently - though perhaps unwittingly - challenged Washington’s key assumptions about the Chinese economic miracle.”
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The Spectator
"[McGregor's] book is chock-full of concrete tips and riveting arcana about how not to lose your shirt in China, and maybe make some money. "
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一本极好的书，是曾经《财经》周刊的一位编辑推荐的书，了解中国，了解中国商界，必读之书！
无偿奉献！