Seizing Business Model Patterns for Disruptive Innovations
by Stina Siedhoff (Author)

About the Author
Stina Siedhoff completed her master′s thesis under the supervision of Prof. Dr. Thorsten Kliewe at the Department of International Marketing and Sales at the University of Applied Sciences Münster, Germany. She works as an inhouse consultant for an online platform on market research, strategy and product development projects.

About this book
Increasingly transforming entire industries, the boundary spanning concept of disruptive innovation requires business models to change. This book adopts insights from the (activity) system theory and takes a design science approach for the development of an appropriate, comprehensive and structured business model artifact. Based on pattern analysis, the main contribution of this thesis is of design nature, transforming justificatory knowledge into a manageable instrument that supports the process of designing novel business models for disruption. Besides that, a theoretical contribution is made by bridging the knowledge gap of the interrelated disruptive innovation and business model concept.

Brief contents
1 Introduction 1
    1.1 Research context and problem statement 1
    1.2 Research objective  2
    1.3 Structure of the thesis  3
2 Theoretical background 5
    2.1 Disruptive innovation concept  5
        2.1.1 Terminology and conceptualization of disruptive innovation  5
        2.1.2 The role of business models in disruptive innovation 7
    2.2 Business model concept  9
        2.2.1 Conceptualization of business models 9
        2.2.2 Business model as an activity system  11
    2.3 Business model innovation concept 13
        2.3.1 Conceptualization and classification of business model innovation 14
        2.3.2 Business model innovation as a process vs. outcome 16
        2.3.3 Artifacts for business model innovation  18
    2.4 Synopsis and research question  26
3 Design science research  29
    3.1 Overall research design 29
        3.1.1 Research paradigm  29
        3.1.2 Research method 31
    3.2 Exploratory research design  36
        3.2.1 Exploratory research method 37
        3.2.2 Sampling  39
        3.2.3 Data collection and preparation 40
    3.2.4 Data analysis 41
4 Results and discussion of exploratory research 45
    4.1 Results 45
        4.1.1 Descriptive analysis 45
        4.1.2 Content analysis  49
            4.1.2.1 Problem identification and objective of a solution  49
            4.1.2.2 Business model patterns for disruptive innovations 52
    4.2 Discussion 57
        4.2.1 Purpose and scope  57
        4.2.2 Justificatory knowledge  61
        4.2.3 Principles of form and function 63
5 Prescriptive research design 65
    5.1 Design construction 65
        5.1.1 Design as a search process 65
        5.1.2 Design as an artifact  67
    5.2 Design evaluation  68
        5.2.1 Design evaluation method  68
        5.2.2 Sampling  69
        5.2.3 Data collection and preparation 70
        5.2.4 Data analysis 70
        5.2.5 Role of the researcher  71
6 Results and discussion of prescriptive research  73
    6.1 Results 73
        6.1.1 Design construction: low-resolution artifact  73
        6.1.2 Design evaluation. 78
        6.1.3 Design (re)construction and communication  79
    6.2 Discussion 85
        6.2.1 Principles of implementation  85
        6.2.2 Testable propositions 87
        6.2.3 Constructs and expository instantiation  87
        6.2.4 Artifact mutability  88
7 Conclusion  91
    7.1 Contribution 91
        7.1.1 Contribution to theory 91
        7.1.2 Contribution to practice  93
        7.1.3 Contribution to methodology  93
    7.2 Limitations 93
    7.3 Further research  95
    7.4 Concluding remarks 96
References  97
Appendices 115
    Appendix 1: Coding structure 115
    Appendix 2: Pattern matrix 187
    Appendix 3: HMW brainstorming questions on problems organizations encounter when designing business models for disruption 190
    Appendix 4: Decision matrix for ideation stage  199
    Appendix 5: Design Thinking evaluation workshop, Minutes 203
    Appendix 6: Elements of the Design Theory for BMI in the context of DI 206

Series: Forschungsreihe der FH Münster
Pages: 206 pages
Publisher: Springer Spektrum; 1st ed. 2019 edition (June 26, 2019)
Language: English
ISBN-10: 3658263350
ISBN-13: 978-3658263355