• Put your name on the work of others. Insist that your name appear on every paper published by any academic or student junior to you. This really works a treat with young postgrads {graduate students} keen to see their first paper published. It's a cross between plagiarism and slave labour, but completely lawful. Etiquette varies on whether your name should be first or last. In some disciplines, the first name is reserved for the senior academic who everyone knows did bugger-all work — sorry, we meant the author's mentor. In others it is the last. [Economics] has no clear convention, but be careful if your work is to be published outside of the field.
• Plagiarise yourself. After a few short years your published output will achieve a critical mass. You can take a few paragraphs from this paper, a few from that paper, then send the rebadged mix to some submission-starved journal or desperate conference. Voila, another item on your lengthening CV, with minimal effort! If you disperse your wisdom widely enough, you can produce papers year after year without a single new thought.
• Get your students to teach all your courses. They will at first be grateful for the experience. But be warned, they only have a shelf-life of two years. After that, even their rarefied minds will have worked out that not only are their tuition fees paying your salary, but you are getting them to do your work for nothing— while you attend conferences in the sort of island retreat that Tiberius would have envied.
• Edit books—but certainly don't write them. Why spend years writing a book when you get 10 or 20 other eminent people to write as many chapters for you in just a few months? You just pen the preface, a few hours effort, and email your contributor's pdfs to the publisher. You will have to write at least one book in your academic life, but you can do that early on. Having done that, you can ‘edit’ another ninety-nine and still rightfully claim on your CV to have ‘written or edited a hundred books’. Isn't that impressive?
• Host as many conferences as possible. Where do you think those edited books come from? From the conferences you host at your school, of course. If you live in a sunny, pleasant, and cosmopolitan clime, you can expect a ready response to your call for papers. Happy to leave the dismal winters of their native institutions, your authors will be anxious to board a taxpayer-subsidised flight to your balmy locale. You wrap up their chirpy scribblings in the ‘conference proceedings’, and there is your book! Who will do all the work of actually organising and running the conference? Your students, of course. Who gets their name on the cover: you!

• Steal your rivals' ideas. You now run many prestigious conferences in [Economics]: your rivals always show up, anxious to present their latest work to satisfy their university's KPIs. You will have their conference contributions or papers months before the actual talkfest. Get your graduate students to start projects using ideas stolen from inspired by these papers. Have them present at the talkfest. In one simple stroke it seems like you and your acolytes are the cutting edge, and your rivals sad followers. All without a lick of work on your part!

• Obtain multiple appointments. You can impress your colleagues at each university with the achievements you have made at the others, without doing anything at any of them: your postgrads will be doing all the real work for you, after all. Why let Nike have a monopoly on transnational exploitation of the young and innocent? Who'll know? In Academic Gamesmanship, the author puts it like this:

‘By far the most effective way of establishing prestige is to be frequently away from the campus on long-distance trips. The top dogs in any department are the ones who are constantly attending international conferences, giving lectures at other universities, or consulting with government or industry. The jet-propelled professor does almost everything except that for which he draws his salary.’ (p 19)

• Join as many committees, working parties and groups as possible. A good proportion of these should be at places and with organisations far distant from your campus, and preferably overseas.
• Spend all your time in meetings. In both the private and public sectors, the hallmark of the important person is the number of meetings they attend. You should aim for at least half your working week. As an academic, of course, your working week is only twenty hours long, so this should be very easy to achieve. Important note: never attend a meeting that might require you to do something. You are there to inform, consult, berate, complain and chastise. You give orders, not take them.

• Bilk your research grants for all they are worth. Many grants allow for administration costs. Hey, you are the administration cost! And you are worth every damned cent. Five per cent of the grant per annum is considered an acceptable rake-off.
• Open your own research institute. If we at the Key Centre can do it, then so can anyone else. You are invisible as a humble adjunct at the School of [Economics] at Emphysema State University in Cowpat, Missouri. But you will be instantly recognizable as Principal Director of the International Research Institute into [Economic Theory]. In fact, Dr Garry may take that title for himself, it sounds so good!
• Employ your family. There is quite a lot of latitude with that research money you are administering! Your youngest may lack the hygiene skills that would be considered rudimentary in a senile marmoset, but make her Executive Research Director of your institute and you can add a few more thousands to your annual family income. No one will notice, since the position itself is useless. She's busy every day at the School for Special People trying not to eat the crayons, so you will have no trouble diverting her paycheques {paychecks} to your university-sanctioned research account.