请问：“two-audiences” signaling problem是指何问题？


在一篇文章中有下面一段话：
    Let us begin by examining the first benefit related to information exchange. A
borrower might reveal proprietary information to its bank that it would never have
disseminated to the financial markets (Bhattacharya and Chiesa, 1995). For example,
a firm might notwant to disclose information to the financial market thatwould
benefit its competitors, because of the “two-audiences” signaling problem. This
would then leave unresolved adverse-selection problems stemming from the borrower
having superior information that investors do not have. However, when the
bank is the financier, the borrower can disclose information to it without worrying
about it spilling over to competitors.
——cited from《Relationship Banking: What Do We Know?》一文
请问论坛内各位大牛：“two-audiences” signaling problem是指何问题？中文对应的恰当翻译是什么？
这关于什么理论的观点，有什么相关的文章可以参考吗？兄弟在这里先谢谢啦！