ohn A. Tracy CPA , Tage Tracy, "How to Manage Profit and Cash Flow: Mining the Numbers for Gold "
Wiley | 2004 | ISBN: 0471649953 | 234 pages | PDF | 1,4 MB
Everything nonfinancially-trained managers need to understand and use their financial and accounting data like a pro
New headline-grabbing requirements from Congress and the SEC have made a hands-on knowledge of financial reports essential to business managers at every level. How to Manage Profit and Cash Flow provides practical information and strategies for business managers and others who have to work with accounting and financial information, helping them understand the difference between massaging the numbers and cooking the books and the methods for analyzing past and future profit and cash flow. In the down-to-earth style of John Tracy's bestselling How to Read a Financial Report, the chapters in How to Manage Profit and Cash Flow are short, to-the-point, and visually appealing, helping readers untangle troublesome terminology and gain a firm understanding of how to use financial reports in their daily business activities.
From the Back Cover
"Finally, a book that provides invaluable hands-on financial and accounting concepts for use by the thousands of frontline business owners and managers battling for survival each and every day. While ‘Wall Street’ gets the headlines, ‘Main Street’ gets the job done."
--Robert Svet, CEO, President, & Founder, The Eastridge Group of Staffing Companies
"In today’s competitive business environment, decisions must be made in a quick, reliable, and confident manner. This book provides CEOs, business owners, and managers clear, concise, and easy-to-understand business financial management concepts to make these types of value-added business decisions."
--John Atencio, President & Founder, John Atencio Jewelry
How to Manage Profit and Cash Flow provides streetwise advice and practical strategies for business managers and other professionals who need to make critical business decisions. From methods for analyzing past and future profit and cash flow information to differences between massaging the numbers and cooking the books, short, to-the-point chapters that are visually appealing will help you see through opaque accounting terminology and allow you to gain a firm grip on how to manage profit and cash flow in your business.
Through three comprehensive sections: "Birthing a Business," "Building a Business," and "Selling or Burying a Business," as well as an Accounting and Financial Glossary, How to Manage Profit and Cash Flow discusses key issues, including:
Investing in assets
Preventing fraud
Handling taxes
Raising capital
Finding cash for growth
Terminating a business 
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