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Detailed Record标题:Exploratory results on the antecedents and consequences of green marketing.作者:Langerak, Fred1
Peelen, Ed2
van der Veen, Mark3来源:Journal of the Market Research Society; Oct98, Vol. 40 Issue 4, p323-335, 13p文献类型:Article主题语:*GREEN marketing
*MARKETING
*CONSUMERS -- Attitudes
*CORRELATION (Statistics)
*ENVIRONMENTAL regulations
GREEN productsNAICS/Industry Codes :924110 Administration of Air and Water Resource and Solid Waste Management Programs摘要:In this article the authors develop and test a model that incorporates external and internal antecedents and consequences of the integration of environmental issues in marketing. The external antecedents of green marketing include consumer environmental sensitivity, competitive intensity and regulatory intensity. The internal antecedents consist of marketers' environmental consciousness and business sensitivity towards environmentalism. The integration of environmental issues in marketing is made manifest through the development and commercialisation of green products and the incorporation of environmental issues in marketing communication. The consequences of this so-called green marketing are reflected in the performance of a business. The model is tested on a sample of 138 Dutch manufacturing businesses using partial correlation analysis. The results indicate that environmental regulation is still the most important reason for marketers to adopt environmentally friendly marketing programmes. The results further show that businesses that voluntarily adopt green marketing are able to exploit green market opportunities and improve their business performance. [ABSTRACT FROM AUTHOR] Copyright of Journal of the Market Research Society is the property of Market Research Society and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)作者单位:1Erasmus University Rotterdam, University of Ghent
2Nijenrode University, University of Amsterdam
3University of AmsterdamISSN:0025-3618入藏编号:1304827数据库: Business Source Premier

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