Name: SUPERMARKET & HYPERMARKET RETAILING IN CHINA 2010:
A MARKET ANALYSIS
Publication date:   May  2010
Published by:   Access Asia Limited
PDF   265页

Contents
INTRODUCTION..............................................................................................................1
Report Coverage ............................................................................................................................................................ 1
Abbreviations Used................................ ................................ ................................ ................................ ....................... 1
Other Relevant Reports from Access Asia .............................................................................................................2
Free Online Newsletter and Editorials................................ ................................ ................................ ...................... 2
1 NATIONAL SUPERMARKET RETAIL MARKET...................................................3
1.1 Overview....................................................................................................................................................................3
1.2 Supermarkets: Defining The Potential Market ................................ ................................ ................................ .4
1.2.1 Defining The Potential Market: So, How Big is the Consumer Market?...................................................4
1.2.2 Defining The Potential Market: The Mythical Chinese Middle Class ........................................................4
Table 1.1  MIDDLE AND UPPER INCOME HOUSEHOLDS IN CHINA, 1995/2000/2005/2010/2015........5
Table 1.2  TOTAL CONSUMPTION BY MIDDLE AND UPPER INCOME HOUSEHOLDS,
2005/2010/2015 ................................................................................................................................................................ 6
Table 1.3  CONSUMPTION BY MIDDLE AND UPPER INCOME HOUSEHOLDS & % OF TOTAL
HOUSEHOLDS, 1995/2000/2005/2010/2015 .............................................................................................................7
1.3 The Supermarket  Industry Significance................................ ................................ ................................ ............9
1.3.1 The Supermarket Industry Significance: Macroeconomic Context ........................................................... 9
Table 1.4  RETAIL SALES AS A % OF GDP, 2003-2009 ..................................................................................9
1.3.2 The Supermarket Industry Significance: The Total Value of the Retail Market in China ....................... 9
Table 1.5  TOTAL CURRENT VALUE RETAIL SALES, 2000-2009..............................................................10
Table 1.6  TOTAL CONSTANT VALUE RETAIL SALES, 2000-2009............................................................11
Table 1.7  PER CAPITA CURRENT VALUE RETAIL SALES, 2000-2009...................................................11
1.3.3 The Supermarket Industry Significance: Recent Development in the Domestic Economy (Q4 2009
and Q1 2010) .............................................................................................................................................................11
1.3.4 The Supermarket Industry Significance: The Chinese Government’s Five-point Plan for Domestic
Economic Growth......................................................................................................................................................13
2010: The Year of the “Five Consumptions”....................................................................................................13
Filling Urban Homes With Stuff ..........................................................................................................................14
A Trip to the Countryside.....................................................................................................................................14
The Services Subculture.....................................................................................................................................15
Used and Used Again................................ ................................ ................................ ................................ ..........15
Credit: Like Savings But With A Minus Sign....................................................................................................16
1.3.5 The Supermarket Industry Significance: What Is The Definition of a Supermarket in China?...........16
Nobody Really Knows How Many Shops There Are In China ......................................................................16
Nobody Really Knows How Many Shop Assistants There Are In China................................ .....................17
Problems With Definitions Of Retail Sectors....................................................................................................17
1.3.6 The Supermarket Industry Significance: Total Retail Industry Above the Government Statistics
Threshold....................................................................................................................................................................18
Table 1.8  TOTAL RETAIL INDUSTRY ABOVE THE GOVERNMENT STATISTICS THRESHOLD,
2003-2009  ..................................................................................................................................................................19
1.3.7 The Supermarket Industry Significance: The Total Retail Industry.........................................................19
Table 1.9  THE TOTAL RETAIL INDUSTRY STRUCTURE, 2003-2009........................................................20
1.3.8 The Supermarket Industry Significance: Supermarket Significance Within the Total Food Retail
Industry .......................................................................................................................................................................20
Table 1.10  SUPERMARKET SIGNIFICANCE WITHIN THE TOTAL FOOD RETAIL INDUSTRY, 2002-
2008  .............................................................................................................................................................20
1.4 Supermarket Industry Overall Structure.........................................................................................................21
1.4.1 Supermarket Industry Overall Structure: Above the Official Benchmark...............................................21
Table 1.11  SUPERMARKET TOTAL OUTLETS, FLOOR SPACE, STAFF, SALES & PROFITS FOR
CHAIN STORES ABOVE THE GOVERNMENT STATISTICAL THRESHOLD, 2003-2009............................21
Table 1.12  SUPERMARKET AVERAGE OUTLET FLOOR SPACE & STAFF FOR CHAIN STORES
ABOVE THE GOVERNMENT STATISTICAL THRESHOLD, 2003-2009...........................................................21
Table 1.13  SUPERMARKET AVERAGE OUTLET SALES FOR CHAIN STORES ABOVE THE
GOVERNMENT STATISTICAL THRESHOLD, 2003-2009...................................................................................22
Table 1.14  SUPERMARKET AVERAGE OUTLET NET PROFITS FOR CHAIN STORES ABOVE THE
GOVERNMENT STATISTICAL THRESHOLD, 2003-2009...................................................................................22
1.4.2 Supermarket Industry Overall Structure: The Official Benchmark & Beyond........................................22
Table 1.15  SUPERMARKET TOTAL OUTLETS, FLOOR SPACE, STAFF, SALES & PROFITS FOR 。。。