【案例名称】Marquee: The Business of Nightlife

【作者】Anita Elberse, Ryan Barlow, Sheldon Wong

【页数】22

【格式】PDF

【语言】英语

【出版日期】2009年2月25日

【修订日期】2010年11月22日

【学科】市场营销 (Marketing)

【案例编号】509019-PDF-ENG

【来源】Harvard Business School

【网页】http://cb.hbsp.harvard.edu/cb/product/509019-PDF-ENG

【简介】

In December 2008, nightlife impresario Noah Tepperberg is celebrating the fifth anniversary of his New York City nightclub Marquee. While most clubs are over within their first one-and-a-half years, Tepperberg has succeeded in keeping Marquee one of NYC's hottest clubs for what seems an eternity in the nightlife industry. However, concerns remain about Marquee's staying power, rising costs, and increased competition. When is the right time for Tepperberg to pull the plug on Marquee?

【学习目标】

To explore the drivers of long-term success in a "fashion" industry characterized by rapidly changing consumer tastes and short product lifecycles; to understand how firms can best balance the needs of interacting customer segments; to examine the properties of creative industries.

【涉及课题】

Customer relationship management; Marketing; Service management

【背景】

• Geographic: United States
• Industry: Arts, entertainment & sports
• Industry: Tradeshow exhibition & event planning
• Company Employee Count: 45
• Company Revenue: >$30 million
• Event Year Begin: 2008
  

【下载】

http://www.mbabbs.com/thread-283-1-1.html