Lecture Notes on Consumer Behavior/消费者行为学教学讲义笔记-希夫曼/ Schiffman

Textbook
Consumer Behavior 11th Edition
Authors:
Leon G. Schiffman
Joseph Wisenblit
消费者行为学（希夫曼）第11版

Lecture Notes:
Contents. pdf
Week 1 Consumers, Marketers, and Technology . pdf
Week 2-3 The Consumer as an Individual. pdf
Week 4 Communication and Consumer Behavior. pdf
Week 5-6 Consumers in their Social and Cultural Settings. pdf
Week 7 Consumers Decision-Making, Marketing Ethics,. pdf