MANAGEMENT:
A GLOBAL PERSPECTIVE
Weihrich and Koontz
Chapter 5. Strategies, Policies, and Planning Premises
1.        The definition of strategy;2.        The strategic planning process.3. The TOWS Matrix ★ ★ ★ ★ 4. The business portfolio matrix ★ ★ ★The hierarchy of strategies;★ The industrial analysis7.        Porter's generic strategies; ★ ★ 8.        Delphi technique;
Chapter objectives
1. Definition
Strategy is the determination of the mission and the basic long-term objectives of an enterprise, followed by the ado ...