Edelman：爱德曼年度信任指标

Edelman Trust Barometer 2007

32页 英文 5.59M

Contents
1 Tales of Trust and Globalization
2 The Sweet Spot
4 The State of Trust
6 The Power of You and Me-dia
10 The Credible CEO
11 Listening to Employees
12 CSR at the Core
14 TrustHolders?
16 U.S.A: Trust on the Rebound
18 Europe: A Continental Drift
21 Asia: In Business We Trust
23 Canada: Trusted Around the Globe
24 Trusting Latin America
25 Trust in Industries
28 Trust Barometer Headlines: 2007