内部营销与顾客满意
旳关系分析
What is internal marketing？
Three phase：1、employee motivation and satisfaction“viewing employees as internal customers, viewing jobs as internal products that satisfy the needs and wants of these customers while addressing the objectives of organization.”2、customer orientation“Holding that an organization’s internal market of employees can be influenced most effectively and hence motivated to customer-consciousness, market orientation and sales-mindedness by a marketing-like int ...