【作者(必填)】Doohwang Lee, Hyuk Soo Kim, and Jung Kyu Kim
【文题(必填)】The Impact of Online Brand Community Type on Consumer's Community Engagement Behaviors: Consumer-Created vs. Marketer-Created Online Brand Community in Online Social-Networking Web Sites
【年份(必填)】2010
【全文链接或数据库名称(选填)】
http://online.liebertpub.com/doi/abs/10.1089/cyber.2009.0397