【作者(必填)】KY Goh, CS Heng, Z Lin

【文题(必填)】Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content

【年份(必填)】2013

【全文链接或数据库名称(选填)】http://pubsonline.informs.org/doi/abs/10.1287/isre.1120.0469

请提供链接指向的正式版本，谢谢！