【作者(必填)】Khim-Yong Goh1 gohky@comp.nus.edu.sg
Cheng-Suang Heng1 hengcs@comp.nus.edu.sg
Zhijie Lin1,2 mailtozjlin@gmail.com

【文题(必填)】Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content
【年份(必填)】2013

【全文链接或数据库名称(选填)】http://pubsonline.informs.org/doi/abs/10.1287/isre.1120.0469