【作者(必填)】

• Khim-Yong Goh (gohky@comp.nus.edu.sg),
• Cheng-Suang Heng (hengcs@comp.nus.edu.sg) and
• Zhijie Lin (mailtozjlin@gmail.com)
  

【文题(必填)】Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content

【年份(必填)】2013

【全文链接或数据库名称(选填)】http://isr.journal.informs.org/content/24/1/88.short