【作者(必填)】
Michel Laroche Mohammad Reza Habibi
Marie-Odile Richard
1,
Ramesh Sankaranarayanan
【文题(必填)】
The effects of social media based
brandcommunities on
brandcommunity markers, value creation practices,
brand trust and
brand loyalty
【年份(必填)】
Available online 26 May 2012.
【全文链接或数据库名称(选填)】
网址:
http://www.sciencedirect.com/science/article/pii/S0747563212001203