【作者(必填)】Abhishek Borah and Gerard J. Tellis

【文题(必填)】Halo (Spillover) Effects in Social Media: Do Product Recalls of One Brand Hurt or Help Rival Brands?

【年份(必填)】2015

【全文链接或数据库名称(选填)】http://journals.ama.org/doi/abs/10.1509/jmr.13.0009