<P>contemporary business chapter4<BR><BR>C H A P T E R 4<BR>Competing in<BR>Global Markets<BR>Learning Goals<BR>1. Explain the importance of international business and the main reasons<BR>why nations trade.<BR>2. Discuss the relationship of absolute and comparative advantage to<BR>international trade.<BR>3. Describe how nations measure international trade and the significance of<BR>exchange rates.<BR>4. Identify the major barriers that confront global businesses.<BR>5. Explain how international trade organizations and economic communities<BR>reduce barriers to international trade.<BR>6. Compare the different levels of involvement used by businesses when<BR>entering global markets.<BR>7. Describe the types of international organizational structures available to<BR>businesses.<BR>8. Distinguish between a global business strategy and a multidomestic<BR>business strategy. </P>

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