<P>contemporary business chapter15<BR><BR>C H A P T E R 1 5<BR>Distributing Goods<BR>and Services<BR>Learning Goals<BR>1. Summarize the ways distribution creates value for customers and competitive<BR>advantage for businesses.<BR>2. Identify the various categories of distribution channels and the factors that<BR>influence channel selection.<BR>3. Discuss the roles marketing intermediaries play in distribution channels.<BR>4. Explain how retailers effectively use pricing, promotion, location, and<BR>merchandise selection to compete.<BR>5. Identify and briefly describe each of the major components of an effective<BR>distribution strategy.<BR>6. List the different types of conflict that can occur in a distribution channel and<BR>the methods firms use to reduce channel conflict.<BR>7. Describe the importance of logistics in controlling the supply chain.<BR>8. Explain how the components of a physical distribution system work together<BR>to reduce costs and meet customer service standards.<BR>9. Compare the alternative transportation modes on the bases of flexibility,<BR>dependability, and cost. </P>
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