contemporary business chapter7

Learning Goals
1. Discuss how the Internet provides new routes to business success.
2. Describe the increasing diversity of Internet users.
3. Summarize the Internet’s four functions and give examples of each.
4. List the major forms of business-to-business e-commerce.
5. Name the major forms of business-to-consumer e-commerce.
6. Describe some of the challenges associated with Internet selling.
7. Describe how companies develop and manage successful Web sites.
8. Explain how global opportunities result from technological advances.
C H A P T E R 7
Electronic Commerce:
The Internet and
Online Business