2011
Soft LandingAirline Industry Strategy, Service, and SafetyAuthors:

• Andrew R. Thomas
• …show all 1hide
  

ISBN: 978-1-4302-3677-1 (Print) 978-1-4302-3678-8  (Online)



Airline Industry Strategy, Service, and Safety

Thomas, Andrew

2011, 220 p.

A product of Apress

ISBN 978-1-4302-3677-1

  Usually dispatched within 3 to 5 business days.

About this book

• Supporting the book will be a global, targeted media campaign designed to leverage Andrew Thomas’ media contact database, industry expertise, and years of international media exposure      Shows why the aviation industry may be poised for a spectacular recovery      Explains what the airline industry has in store for consumers worldwide in the next decade      Shows how new security measures will make the flying experience first worse, then better, as time goes on
  

Soft Landing: Airline Industry Strategy, Service, and Safety covers the immediate past, present, and future of the airline industry and its effects on consumers and the economy.

Aviation receives a disproportionate amount of news coverage in the popular press—not to mention chatter at cocktail parties and workplaces around the world. And why not? Aviation represents a sector of the U.S economy, for example, exceeded in size only by the real estate, healthcare, and automotive industries. Furthermore, hundreds of millions of people fly each year, including 80 million Americans.

So we all have airline stories—experiencing a delay and losing a business deal, spending a night or three in the airport, dealing with ornery airline personnel, losing money on airline stocks, or being involved in a near miss. (Or, as George Carlin more accurately put it, a “near hit.”)

But things might be on the upswing. Knocked to its knees by 9/11 and a decade of falling revenue and rising losses, the industry’s “flying cheap” strategy and organizational efficiencies based partly on outsourcing have appear to have helped passengers and profitability return. As this book explains, we can look forward to better technology and infrastructure, speedier—and easier—travel, more effective and less invasive security measures, and more jobs in the air and on the ground.

Turbulence is always a possibility. Rising fuel costs, economic uncertainty, and future terror attacks could cause tumult once again. Plus, airline companies intend to charge us extra for everything from the weight of our own bodies to use of the bathroom. But as the industry has discovered, we’ll put up with that—and more—if we can make it to our destinations with bags intact and a smaller dent in our wallets.

Soft Landing will:

• Sort out the promise and perils facing the airlines
• Analyze and articulate the potential impact of changes in the aviation industry on passengers, airports, governments, the global economy, and the airlines themselves
• Give airline passengers worldwide an idea of what’s ahead when it comes to airline service, security, and technology
  

Table of contents

• Soft Landing? You Cannot Be Serious
• The World's Greatest Loss Leader
• A Billion New Passengers: The Globalization Paradox
• Flying Cheap, Part One: Passengers Pile In
• Flying Cheap, Part Two: The Outsourcing Compulsion
• The Collapse of Federal Oversight and the Birth of the TSA
• Touching Your “Junk” and Viewing Your Cavity
• Turbulence Ahead for Airline Unions and High-Paying Jobs
• The Future Is Now: The Planes of Tomorrow
• Infrastructure Spiffed? Future Airports, Air Traffic Control, and Cargo Handling
• Flying in Our Future
• Appendix A: GAO Report on Aviation Security
  

• Authors & Editors
  

Andrew R. Thomas, Ph.D. is a bestselling business author, whose books include Aviation Insecurity: The New Challenges of Air Travel, Air Rage: Crisis in the Skies, Aviation Security Management (three volumes), and The Final Journey of the Saturn V. His book The Distribution Trap was awarded the Berry-American Marketing Association Prize for the Best Book of 2010. He is founding editor-in-chief of the Journal of Transportation Security, contributing editor at Industry Week, and assistant professor of international business at the University of Akron, Ohio. He has been interviewed by more than 1,000 media outlets and is a regularly featured analyst for CNBC, FOX News, and BBC. A million-mile flier, he has traveled to and conducted business in more than 120 countries on all seven continents.