ABOUT THIS BOOK

Building new business on the most recent version of the Web is no longer a multi-million dollar undertaking. Start-up companies are leveraging a decade of innovation of technology, driven by entrepreneurs not financiers. Past lessons led to new service that provides a sustainable revenue base from which to refine service offerings and the definition of a viable business model. Within this context, the volume examines the economics of platform structure and firm competition within and between online markets, modern theoretical treatments of regulatory intervention in online markets and the consideration of forward-looking experimental analysis of demand for yet to be provided services. The volume is divided into three parts: innovation and competition in online markets; regulation, pricing and evaluation with real options; and empirical approaches to market analysis.

ISBN: 3790817066
TITLE: The Economic of Online Markets
AUTHOR: Cooper et al.
TOC:

Introduction
Russel Cooper, Gary Madden, Ashley Lloyd and Michael Schipp 1
PART I: Innovation and Competition in Online Markets
1 Pricing and Bundling of Shared Information Goods:
The Case of Cable Channels
Abraham Hollander and Thiemo Diallo
Introduction 9
Notation and Assumptions 10
Pricing and Bundling with Identical Consumers 12
Heterogeneous Subscriber Preferences 13
Final Remarks 20
Appendix 21
References 23
2 The Development of Electronic Payments Systems
Ian Harper, Ric Simes and Craig Malam
Introduction 25
Trends in Electronic Payments 26
Development of Payments Card Systems 28
The Economics of Open and Closed Card Schemes 29
Evolution of Open and Closed Card Schemes 33
Empirical Evidence 35
Public Policy 38
The Future 39
References 40
3 Behavioral Frictions in Online Contracting:
Evidence from Yankee Auctions
Mira Slavova
Introduction 41
Data Set 43
Cluster Analysis 45
Bidding Behavior 48
Quantity Outcomes 54
Payment Outcomes 56
Conclusions 58
References 59
4 Online Channel Competition in a Differentiated Goods Market
Sumi Cho and Sang-Ho Lee
Introduction 61
Pure Online Competition 62
Online Channel Entry by an Offline Firm 65
Hybrid Firm with Blockaded Entry 65
Hybrid Firm with Free Entry 67
Asymmetric Quality Goods and Competition 69
Online Channel Competition with High-quality Goods 70
Online Channel Competition with Low-quality Goods 71
Comparison 73
Conclusion 74
References 75
5 Competition and Growth in Virtual Markets
Gary Madden, Truong P. Truong and Michael Schipp
Introduction 77
Alternative Equilibrium States 78
Firm Investment and Market Share 79
No Market Growth Game 80
Market Growth Game 85
Comparative-static Analysis 87
Conclusions 90
References 90
6 Mobile Network Prospects: A Multi-sided Platform Analysis of Competition
Armando Calabrese, Massimo Gastaldi and Nathan Levialdi Ghiron
Introduction 91
Market Demand 91
Incompatible Goods and Coumot Competition 92
Compatible Goods Case 93
Scenario 1 95
Multi-sided Service Markets and the OMTP Standard 97
Scenario 2 99
Operator Profit from Multi-sided Services 101
Scenario 3 102
Conclusions 109
References 110
PART II: Regulation, Pricing and Evaluation by Real Options
7 Real Options and Telecommunications Regulation Kris Funston
Introduction 113
Neoclassical and Real Options Investment Theory 114
A Call Option from Investment Delay 115 Real Option Theory and Telecommunications Regulation 116 Uncertainty and Irreversibility of New Telecommunications
Network Investment 117
Accounting for Call and Put Options in Telecommunications 119
Strategic Pre-emption and First-mover Advantage 120
The Real Option to Wait Compensation for Lost Market Power? 121
The Truncation Problem and Real Option Theory 121
Conclusion 123
Appendix 124
References 125
8 A Discrete Real Options Approach to Access Pricing Guillermo Lozano and José Maria Rodriguez
Introduction 129
The Model 130
An Illustration 134
Concluding Remarks 139
References 140
9 Optimal Pricing with Sunk Cost and Uncertainty James Alleman and Paul Rappoport
Introduction 143
Literature Review 144
Regulation and Pricing 145
Sunk Costs 146
Regulatory Distortion 146
Real Options Pricing 147
Long-run Marginal and Sunk Costs 151
Conclusion 153
References 154
10 Efficient Spectrum Policy Using Real Options and Game Theoretic Methods
Tae-Ho Lyoo, Jongwook Jeong, Hyun-Jung Lee and Jeong-Dong Lee
Background 157
Theoretical Framework 158
Next Generation Convergence Services 161
Numerical Simulation 162
Concluding Remarks 165
References 165
11 A Real Options Approach to Investment Evaluation with a Network Externality
Nadine Bellamy and Jean-Michel Sahut
Introduction 167
Model Specification 168
Project Valuation 171
Numerical Illustration 172
Analyzing Mixed Scenarios 176
Conclusion 179
Appendix 179
Acknowledgement 182
Reference 182
PART III: Empirical Approaches to Market Analysis
12 Mixed Logit Analysis of Carrier Market Share with Stated-preference Data
Aniruddha Banerjee and Harold Ware
Introduction 185
Revealed- versus Stated-preference 186
Modeling Behavior with Stated-preference Data 187
Ranked Choice and Stated-preference Surveys 189
Historical Data and Survey Limitations 189
Stated-preference Data Analysis with Mixed Logit Models 190
Telecommunications Demand Case Study 193
Stated-preference Survey Design 194
Estimation 196
Implications for Carrier Choice, Market Share and Choice Elasticity 198
Conclusions 201
References 201
13 Information Technology, Corporate Performance and Firm Size Yong Yeop Sohn and Hun-Wha Yang
Introduction 203
Literature Review 204
Research Method 206
Estimation Results 209
Analysis by Firm Size 210
Conclusions 213
References 214
14 A Contingent Valuation of Terrestrial DMB Services Sangkyu Byun, Hongkyun Bae and Hanjoo Kim
Introduction 215
Background 216
Contingent Valuation Survey 217
Compensating Variation Valuation of T-DMB Services 219
Estimation 220
Conclusion 224
Appendix: DMB Contingent Valuation Question 225
References 225
15 Consumer Preference for New Wireless Data Services
Jae-Hyeon Ahn, Sang-Pil Han, Kyoung-Yong Jee and Moon-Koo Kim
Introduction 227
Emerging Mobile Data Services in Korea 228
Consumer Preference for Emerging Services 229
Hierarchical Preference Structure 231
AHP Procedures 231
Results 233
Conclusions 237
Appendix: AHP Questionnaire 239
References 242
16 An International SME E-marketplace Networking Model Jaechon Park and Jemin Yang
Introduction 245
Background 245
Technology 247
APEC Global B2B Interoperability Project 247
Repository System Architecture 248
Business Process Networking 249
Project Evaluation 252
Conclusion 256
References 256
List of Contributors 259
Index 265
END

The Economics of Online Markets and ICT Networks.pdf
大小:(3.88 MB)

只需: 4 个论坛币  马上下载