【作者(必填)】
Zoey  Chen, 1

1PhD candidate in marketing, Scheller College of Business, Georgia Institute of Technology.

zoey.chen@scheller.gatech.edu
Nicholas H.  Lurie2

2Associate Professor, School of Business, University of Connecticut.

lurie@uconn.edu






【文题(必填)】
Temporal Contiguity and Negativity Bias in the Impact of Online Word-of-Mouth






【年份(必填)】2013

【全文链接或数据库名称(选填)】http://www.journals.marketingpower.com/doi/abs/10.1509/jmr.12.0063?journalCode=jmkr