1
【作者(必填)】Z Chen, NH Lurie
【文题(必填)】Temporal Contiguity and Negativity Bias in the Impact of Online Word-of-Mouth


【年份(必填)】2013
【全文链接或数据库名称(选填)】http://www.journals.marketingpower.com/doi/pdf/10.1509/jmr.12.0063

2
【作者(必填)】East, Robert1,2 (AUTHOR) R.East@kingston.ac.uk
Uncles, Mark D.3 (AUTHOR)
Romaniuk, Jenni4 (AUTHOR)
Hand, Chris5 (AUTHOR)
【文题(必填)】Distortion in retrospective measures of word of mouth
【年份(必填)】2013
【全文链接或数据库名称(选填)】http://web.ebscohost.com/ehost/detail?sid=ef80e2c4-674c-40b1-bb27-c18b4dfc6bc7%40sessionmgr113&vid=1&hid=123&bdata=Jmxhbmc9emgtY24mc2l0ZT1laG9zdC1saXZl#db=buh&AN=89072022