This article provides a brief introduction to behavioral finance. Behavioral finance encompasses
research that drops the traditional assumptions of expected utility maximization with rational
investors in efficient markets. The two building blocks of behavioral finance are cognitive
psychology (how people think) and the limits to arbitrage (when markets will be inefficient).
The growth of behavioral finance research has been fueled by the inability of the traditional
framework to explain many empirical patterns, including stock market bubbles in Japan, Taiwan,
and the U.S.

I hope everyone to enjoy it. I will do my best to uplaod more pdf. files.