【作者(必填)】Liqiang Huangab, Jie Zhangc*, Hefu Liua & Liang Lianga

【文题(必填)】The effect of online and offline word-of-mouth on new product diffusion

【年份(必填)】2014

【全文链接或数据库名称(选填)】http://www.tandfonline.com/doi/abs/10.1080/0965254X.2013.876070


【作者(必填)】Sanjit Kumar Roya*, Gul Butaneyb, Harjit Sekhonc & Bhupin Butaneyd

【文题(必填)】Word-of-mouth and viral marketing activity of the on-line consumer: the role of loyalty chain stages theory

【年份(必填)】2014

【全文链接或数据库名称(选填)】http://www.tandfonline.com/doi/abs/10.1080/0965254X.2014.885990