教材全称<br/>Marketing ResearchMethods in SAS<br/>Experimental Design, Choice,Conjoint, and Graphical Techniques<br/>作者<br/>Warren F. Kuhfeld<br/>出版时间<br/>January 1, 2005<br/>适用版本<br/>SAS 9.1 Edition<br/>文件格式<br/>PDF<br/>文件大小<br/>7.90 M<br/>内容简介<br/>Contents Overview<br/>Marketing Research: Uncovering Competitive Advantages<br/>Introducing the Market Research Analysis Application<br/>Experimental Design, Efficiency, Coding, and Choice Designs<br/>Efficient Experimental Design with Marketing Research Applications <br/>A General Method for Constructing Efficient Choice Designs<br/>Discrete Choice<br/>Multinomial Logit Models<br/>Conjoint Analysis<br/>Experimental Design and Choice Modeling Macros<br/>Linear Models and Conjoint Analysis with Nonlinear Spline Transformations<br/>Graphical Scatter Plots of Labeled Points <br/>Graphical Methods for Marketing Research<br/>

希望楼主能多发些这方面的书<br/>谢谢了<br/>

i am so poor<br/>

haodongxi

haodongxi