1．文献名：Customer-based corporate reputation of a service firm: scale development and validation

作者：Gianfranco Walsh and Sharon E. Beatty

期刊: Journal of the Academy of Marketing Science

卷号及编码：Volume 35, Number 1 / 2007年3月, 127-143, Springer Netherlands

 

2．文献名：Customer loyalty and complex services
The impact of corporate image on quality, customer satisfaction and loyalty for customers with varying degrees of service expertise

作者: Andreassen T.W.; Lindestad B.

期刊: International Journal of Service Industry Management

卷号及编码：Volume 9, Number 1, 1998 , pp. 7-23(17)

 

3．文献名：Measuring Customer-based Restaurant Brand Equity: Investigating the Relationship between Brand Equity and Firms' Performance.

作者:Kim, Woo Gon; Kim, Hong-Bumm.

期刊:Cornell Hotel & Restaurant Administration Quarterly

卷号及编码：May2004, Vol. 45 Issue 2, p115-131

 

4．文献名：Personal Characteristics as Moderators of the Relationship Between Customer Satisfaction and Loyalty--An Empirical Analysis.

作者:Homburg, Christian; Annette Giering, Christian.

期刊:Psychology & Marketing

卷号及编码：Jan2001, Vol. 18 Issue 1, p43-66

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