如何使商业模式更具竞争力.pdf （英文）

 作者：Alexander Osterwalder

Everybody talks about business models, business model innovation, differentiation and competitive
advantage. These are fancy terms which are popular in management and business literature and are
high on the agenda of many CEOs. Yet, at the same time, little concrete literature exists on how to
manipulate business models in practice. This manual is a first simple attempt to fill this gap. In a step
by step approach we introduce readers to the concept of business models. We particularly aim at
helping SMEs describe and improve their business model to better compete.
This business model manual will allow us to:
1. draw the big picture of our business model and see how all the parts of it fit together;
2. achieve higher quality discussions among our management teams because we have created a
common and visual language to talk about business models;
3. better reflect on the organizational structures that support our business model, such as business
process models and roles and responsibilities among our employees;
4. reflect on business model innovation in a more structured way to come up with sustainable
competitive advantages.
Acknowledgements
A special