Cooper, D. R., & Schindler, P. S. (2014). Business Research Methods (12th ed.): McGraw-Hill/Irwin.

• 高清pdf附标签版
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• Publisher: McGraw-Hill Education; 12th edition (March 5, 2013)
• Language: English
• ISBN-10: 0073521507
• ISBN-13: 978-0073521503
  

Business Research Methods, 12/e
Part I Introduction to Business Research
Chapter 1 Research in Business
Chapter 2 Ethics in Business Research
Chapter 3 Thinking Like a Researcher
Chapter 4 The Research Process: An Overview
Chapter 5 Clarifying the Research Question through Secondary Data and Exploration
Part II The Design of Business Research
Chapter 6 Research Design: An Overview
Chapter 7 Qualitative Research
Chapter 8 Observation Studies
Chapter 9 Experiments
Chapter 10 Surveys
Part III The Sources and Collection of Data
Chapter 11 Measurement
Chapter 12 Measurement Scales
Chapter 13 Questionnaires and Instruments
Appendix 13a Crafting Effective Measurement Questions
Chapter 14 Sampling
Appendix 14a Determining Sample Size
Part IV Analysis and Presentation of Data
Chapter 15 Data Preparation and Description
Appendix 15a Describing Data Statistically
Chapter 16 Exploring, Displaying, and Examining Data
Chapter 17 Hypothesis Testing
Chapter 18 Measures of Association
Chapter 19 Presenting Insights and Findings: Written Reports
Chapter 20 Presenting Insights and Findings: Oral Presentations
Case Index
Appendices
A Business Research Requests and Proposals (with Sample RFP)
B Focus Group Discussion Guide
C Nonparametric Significance Tests
D Selected Statistical Tables
References
Glossary
Photo Credits
Indexes